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Group News

A Brand Represents a Promise to Its customers: Insights from the 315 Gala

Source: LandGlass  Attention: 89  Published: 2024-03-20

"A brand represents a promise to its customers", a concept originating from Procter & Gamble's brand philosophy, not only reveals P&G's understanding of branding but also serves as the core secret behind its successful management of 28 renowned brands. Founded in 1837, Procter & Gamble is one of the world's largest consumer goods companies, with sales reaching $82 billion in 2023 and ranking 154th among the Fortune 500.

 A Brand Represents a Promise to Its customers: Insights from the 315 Gala

Today, in China, an increasing number of companies are embracing corporate citizenship and ESG (Environmental, Social, and Governance) principles, establishing systems and cultures that prioritize compliance, integrity, green practices, and sustainable development. According to Wind, in 2023, 1026 companies listed on the Shanghai Stock Exchange disclosed their social responsibility reports, ESG reports, or sustainability reports for 2022, achieving a disclosure rate of 45%—a record high in both number and proportion.

 

Adhering to honest business practices, upholding commercial ethics, and complying with all applicable laws and regulations are the core principles consistently embraced by the management of LandGlass. LandGlass is dedicated to developing a modern compliance management system, providing international customers with cutting-edge intelligent glass tempering furnaces, smart factories, and titanium vacuum insulated glass products and systematic solutions.